In 1988 Ellen and Eric Gil opened a 450-square-foot sock boutique called Sockshop and Shoe Company. That modest store has now grown to become an iconic cornerstone of downtown Santa Cruz. Our hometown of Santa Cruz, California is the source of our inspiration with its prominent culture valuing creativity, independence, and community. Designed with love by in-house artists, Socksmith socks weave together top-quality designs and materials, tailored to fit every taste, lifestyle, and smile.